Establishing a dual circulation system both domestically and internationally, and creating a new trend of brand consumption. On May 7th, in order to welcome the first year of implementing the 14th Five Year Plan and embarking on a new journey of comprehensively building a socialist modernized country, the "New Journey, Stable and Far sighted" 2021 China Brand Development Forum, jointly organized by China Brand Magazine, China Brand Network, and China Academy, was grandly opened in Beijing.

25 years of craftsmanship inheritance, Weber has become the backbone of China's water heater brands. In 2021, Weber once again stood out among many well-known ethnic brands and was honored to be listed on the "I endorse Chinese brands" list of the top 100 most popular Chinese brands among consumers. Its brand strength and popularity have been certified again.


Endorse Chinese brands

Returning from the pandemic in 2021, numerous Chinese brands have added a few layers of weight to their base color. In the battle against the epidemic, Chinese brands have demonstrated their sense of responsibility for the times. In the face of the epidemic, Weber also actively rushed to assist and launched a "guarantee of material supply" anti epidemic war with major brands.

Throughout, Weber has been continuously cultivating its brand and technology to achieve self growth; At the same time, it constantly radiates the light and heat of Chinese brands, committed to contributing more brand strength. Adhering to the brand vision of "smart warmth, clean life, committed to building the first brand of professional electric water heaters", we deliver truly healthy hot water to global consumer households. It is precisely because Weber has always been forging ahead and growing itself that it has gradually won recognition from the industry and consumers, radiating the light and heat of a Chinese brand.


Achieving High Tech Brand Development in the New Journey and Achieving High Quality Brand Development in the New Journey

Standing on a new journey towards the second centenary goal, the new development pattern requires brand building to be based on a strong domestic market, based on consumer upgrading, and help unleash the potential of domestic demand. To achieve high-quality development, efforts must be made in multiple dimensions such as quality, brand, product, and channel layout, constantly innovating and breaking through.

In recent years, Weber has also taken its brand building to a new level through brand renewal and product innovation. To create a new situation for the development of the Weber brand, Weber takes the brand as the leader, products as the core, channels as the guide, and quality as the original intention. Through business model innovation, organizational change, and management improvement, Weber creates a new business model; At the same time, Weber continues to deepen its channel cultivation and technological research and development, and has taken the lead in proposing the category concept of first purified hot water, safeguarding the water safety of every consumer in a healthier way and improving user experience from multiple aspects.

Quality driven development provides new opportunities for brand building in enterprises, and brand leadership has become one of Weber's competitive strengths. Weber will also take this opportunity to promote comprehensive improvement in quality and brand, leading Chinese water heaters to become stronger.


The value of a brand comes from market recognition. This time, Weber has once again been selected as one of the top 100 brands, which is a certification of Weber's strength and brand, and fully reflects the trust and support of consumers towards Weber. In the future, Weber will carry its original aspiration, explore and innovate, produce high-quality products, and provide excellent services; And strive to fulfill the brand mission of "making every drop of hot water cleaner". Contribute to establishing a new trend of brand consumption and showcase the strong charm of Chinese brands to the world.