On February 18, 2019, the Central Committee of the Communist Party of China and the State Council issued the "Outline of the Development Plan for the Guangdong Hong Kong Macao Greater Bay Area" (hereinafter referred to as the "Outline"). With the development of the blueprint for the Guangdong Hong Kong Macao Greater Bay Area, a dynamic and internationally competitive first-class bay area and world-class city cluster are rising rapidly.

The Outline proposes to optimize the manufacturing layout of the Pearl River Delta and comprehensively promote the upgrading of the manufacturing industry in the Pearl River Delta. With the advantages of international resources, industrial clusters, transportation and logistics under the planning of the Greater Bay Area, the degree of industrial integration within the Pearl River Delta will be further enhanced, and the manufacturing industry will usher in a broader development space.

As a pioneer in the field of electric heating in China, Weber has been deeply involved in the hot water industry for more than 20 years. In recent years, with the upgrading of consumption, Weber has been continuously exploring the direction of manufacturing transformation and upgrading. With the release of the Greater Bay Area plan, Weber has once again sounded the horn of upgrading, accelerated the pace of enterprise upgrading, and responded to the trend of the times.


Original intention remains unchanged, adhering to craftsmanship and quality

Excellent product quality is the most basic condition for products to gain consumer recognition. Since its establishment, Weber has been following the quality route, introducing production equipment imported from Germany and Italy. With strong manufacturing strength and product technology advantages, Weber's product quality has been recognized by the industry and consumers.

It can be said that product quality is the fundamental reason why Weber has been able to establish and develop in the home appliance industry for more than 20 years. For over 20 years, Weber has always adhered to the requirement of quality first, striving for excellence in every aspect from the inspection of purchased components, product appearance design, production research and development to material selection. Whether it's electric heating or combustion heating, Weber puts quality first and strives to perfect every detail, presenting high-quality products to global consumers.


Continuous product innovation, health and fashion go hand in hand

To forge iron, one also needs to be strong on their own. For frontline business personnel, products are ammunition. Without product strength, frontline charge is equivalent to having no weapons. Therefore, in addition to adhering to product quality, Weber has also made a series of innovative breakthroughs around products in recent years.

Breaking through the traditional cylindrical, single, and bulky design of electric water heaters, we have developed products with personality, beauty, and high aesthetic value. We have launched the Twin Moon and Twin Star rectangular ultra-thin machines, breaking everyone's perception of large and bulky water heaters. In terms of functionality, with the widespread attention to health, Weber has launched numerous healthy aquatic products, which are deeply loved by consumers. In 2018, the new F30XE not only has self discharge and dual effect antibacterial functions, but also has a sterilization rate of up to 99.97% according to the test report issued by the Guangdong Microbial Testing Center; The biggest highlight among them is the pre installed water purifier, which filters the bathing water for health from the source, greatly improving the user experience for consumers.

With consumers' continued attention to health, Weber will continue to deepen its healthy and active water product line in the future, providing consumers with a healthier and more comfortable bathing experience. In terms of product design, Weber will continue to innovate and develop towards fashion, refinement, and youthfulness. In 2019, Weber and the School of Industrial Design at Hubei University of Technology jointly established an internship and training base, injecting strong impetus into Weber's product design. In the future, Weber's products will be both healthy and fashionable.


Brand leapfrogging and upgrading, helping enterprises reach a new level of development


High quality marketing not only relies on products, but also requires brands to provide a window for showcasing technology and quality to the outside world. With the arrival of "consumption upgrading", the speed of market updates and iterations continues to accelerate, which puts higher demands on the development of enterprises. Enterprises must reflect quickly, constantly upgrade, and create brand value images that can fit the minds of future consumers in order to win future market share and gain wider recognition.

How to upgrade the brand and meet the needs of consumers is a question that Weber urgently needs to consider. In order to better prepare for the future, Weber will launch the New Century Brand Innovation Project, comprehensively upgrading the Weber brand MI, VI, and SI. In the past, there was more communication between Weber and consumers at the product level. After a comprehensive upgrade, the Weber brand will strengthen communication with consumers beyond the product, clearly convey Weber's core values, and enhance brand recognition and dissemination, allowing more consumers to recognize and understand the Weber brand.

When an industry enters the stage of growth and competition, the key to competition lies in the internal strength of the enterprise, which is reflected in the product and brand. With the help of various favorable factors in the Greater Bay Area planning, Weber will continue to enhance its products and brand, leading the development of the enterprise with product strength and helping the enterprise reach a new level of development with brand upgrading.