The Decision of the Third Plenum of the 18th Central Committee proposes to accelerate the construction of a modern vocational education system, deepen the integration of industry and education, school enterprise cooperation, and cultivate high-quality workers and skilled talents, achieving a win-win situation for students, schools, and enterprises.

Education reform cannot be separated from the promotion of both enterprises and schools. On March 4th, Weber Water Heater and Hubei University of Technology established a school enterprise cooperation model, set up an internship and training base in the company, and reached an agreement on industry university research cooperation. Targeted training will begin from the pre employment stage of talents, helping schools cultivate practical and innovative talents.

Targeted talent cultivation cooperation for win-win outcomes


At the unveiling ceremony, Mr. Liu Zhenggen, General Manager of the Brand Center, stated that the development of enterprises cannot be separated from an outstanding talent team. Hubei University of Technology, as a key provincial university, has a profound academic background and a complete education system. It has strong faculty in industrial design. Weber pays special attention to product industrial design and has been cooperating with China's top ten industrial design companies. He firmly believes that product innovation is the core driving force for the future development of enterprises. He hopes that this cooperation with Hubei University of Technology will further enhance Weber's industrial design and product innovation capabilities, achieve resource sharing, complementary advantages, cultivate more applied talents, and promote common progress and development of both sides. Mr. Liu also stated that he will provide students with a broad platform and good conditions for internships, fully leveraging the role of internship bases.


Mr. Lao Zifeng, Deputy General Manager of Weber Group and General Manager of Guangdong Weber Electric Appliance Co., Ltd., stated that Weber has accumulated more than 20 years of experience in the water heater industry. From manufacturing strength to industry reputation, Weber is an excellent enterprise platform. With the development of the enterprise, new young forces are needed to promote innovation. He hopes that in the future, there will be opportunities to make innovative breakthroughs in industrial design of products and reflect these innovations in user experience and product image, further enhancing Weber's product strength.


Professor Zhou Hongyu from Hubei University of Technology introduced the school's overview, as well as the school's many years of educational history, technological innovation, teaching and research. As a key college built by the school, the School of Industrial Design has a strong faculty, and industrial design is a characteristic major and one of the school's flagship majors. I hope that both parties can further strengthen the cooperation between industry, academia, and research while strengthening cooperation in talent cultivation, fully leverage their respective advantages, continue to carry out in-depth cooperation, and jointly cultivate more professional talents.

Three dimensional perception of brand concept


The faculty and students from Hubei University of Technology also visited the Weber exhibition hall, production workshop, and technology center to understand the corporate culture and strength, and to personally experience the development of the Weber brand. The students from Hubei University of Technology said that through the visit, they gained a more three-dimensional understanding of Weber's corporate culture and the development process of the home appliance industry, as well as the driving role Weber played as a pioneer in China's electric water heater industry in the development process of the electric water heater industry.

Promote reform and never forget the original intention


Weber has been deeply involved in the field of water heaters for more than 20 years. While developing and growing its enterprise, it also shoulders social responsibility. It not only donates to the Ronggui Charity Association every year, provides targeted funding to schools, and helps the poor and weak, but also collaborates with universities such as the Chinese Academy of Sciences, South China University of Technology, Hunan University, and Donghua University to enhance the company's industry university research capabilities, improve product and technological innovation capabilities, and promote education reform to cultivate more applied talents for society. In the future, Weber will continue to deepen cooperation with universities, cultivate high-quality comprehensive talents, and help promote the transformation of education reform.