On March 5, 2024, the "Sailing with Sail and Breaking Waves - Weber 2024 Spring New Product Launch and Core Agent Representative Conference" was grandly held at the headquarters in Shunde, Guangdong. Ou Jieying, Vice Chairman of Guangdong Weber Group, Xu Qikui, Executive Vice General Manager of Guangdong Weber Group, Liu Zhenggen, Managing Director of Guangdong Weber Home Appliances, Li Bo, Deputy Managing Director of Guangdong Weber Home Appliances, and representatives of national core agents attended the meeting, which conducted in-depth discussions on Weber's future development plans.


At the beginning of the meeting, Vice Chairman Ou and General Manager Xu delivered opening speeches. Vice Chairman Ou stated that in the past year, the entire home appliance industry has experienced severe internal competition, accelerated reshuffling, and a sluggish home appliance consumer market. However, the Weber home appliance marketing team and the agents present have always dared to fight and bravely face difficulties. After the test of time and the market, they have remained steadfast in standing in front of consumers. This is also the full recognition and best praise of Weber's comprehensive competitiveness by the vast number of consumers. I believe there will be even greater breakthroughs in 2024! In 2024, the group will continue to increase investment in products, technology, services, and other aspects, deeply cultivate user needs, persist in innovative research and development, and provide high-quality product solutions for customers and consumers.


Mr. Xu expressed the hope that through this meeting, all elites can gather consensus, brainstorm, and make a good start to 2024. In 2024, we need to work together, strengthen strategic coordination, and integrate the strategic intentions of the group to the brand with the annual marketing layout, so as to achieve a cohesive force throughout the company. We need to further enhance our service awareness, strengthen our service capabilities, and create greater value for customers and consumers. Only by providing good service to consumers can we achieve the downward extension of our products and deeply embed the Weber brand in people's hearts. I also wish this conference a complete success.


At the meeting, Mr. Liu Zhenggen, Managing Director of Weber Home Appliances, gave a speech on the theme of "Setting Sail and Breaking Waves". Mr. Liu first reviewed the overall business situation of the company in 2023, analyzed the changes in the industry and consumer structure under the new situation, and pointed out the direction for the key work of Weber Home Appliances in 2024. Mr. Liu stated that Weber Home Appliances will implement the group's business strategy of "hidden and introverted, steady and far-reaching", adhere to the business principle of growth, take the stable scale of electric heating and the growth of kitchen appliances as the company's business policy, adhere to the enterprise development concept of steady operation, practice the business and service concept of "customer-centric", improve personnel execution and service capabilities, achieve the informationization upgrade of after-sales service system, and satisfy customers and reassure them. Promote the construction of the exclusive store system, create value for customers throughout the entire chain, and use new media platforms as a mouthpiece for brand promotion and product promotion, helping products reach C-end users faster and more accurately on mainstream platforms, and combining with offline sales networks to complete the sales loop.


As a highlight of this event, the conference also released the annual new products of electric heating and kitchen combustion. New products such as Weber's new generation infinite hot tub machine Q7, Weber's quick heating type first purification water heater Q2, Weber's first generation variable frequency king Q37 range hood, Weber's new beauty kitchen versatile stove B28, Weber's gas water heater variable frequency constant temperature HB3, Weber's integrated kitchen appliances, etc. also received unanimous praise from customers. In addition to the launch of electric heating products and new smoke stoves, Weber has also launched a new water purification project, achieving diversification of categories related to kitchen appliances, allowing agent friends to fully feel the charm of the product and the confidence to enter the market!


In addition to the support of new products, the company's overall plan for new media in 2024 and the plan for the construction of Weber exclusive stores in 2024 were shared and exchanged at the meeting, aiming to better listen to consumers' voices through new media and further showcase the brand image and product value to consumers; By establishing exclusive stores as a window for the company's brand, image, and culture to the outside world, we can further enhance the company's brand and corporate image, improve the after-sales service system, solve customer problems and needs, extend after-sales service, enhance Weber's brand influence, and provide sales support.


The development of enterprises cannot be separated from the joint efforts and support of all partners. At the meeting, honors were also awarded to the partners who have made outstanding contributions to the development of the Weber brand for a long time, carrying the beautiful expectations of Weber's willingness to work hand in hand with partners and achieve a win-win future!







The "Vigorous Sail and Breaking Waves - Weber 2024 Spring New Product Launch and Core Agent Representative Conference" came to a successful conclusion amidst the sound of communication and discussion among everyone. Through this conference, everyone reached a consensus on the development of the Weber brand and was full of confidence in Weber's vigorous development. A new journey has begun, and Weber will continue to uphold the vision of "building the first brand of professional electric water heaters", with the Weber spirit of results oriented, open and honest, and striving hard, and will spare no effort to continue innovation. Let's join hands, resonate with each other, and work together to create a better tomorrow!