At the 2015 marketing conference, Vice Chairman and General Manager Zhang Yumin emphasized that achieving "integrated production, research, and sales" in 2014 would give products a cost advantage in market competition, laying the foundation for the sustainable development of Weber water heaters in the future; A professional team with strong comprehensive capabilities and a strong sense of service can better guide agents to carry out terminal work and help achieve annual sales targets.

Cherish resources and use them effectively

Regarding the use of resources, Vice Chairman Zhang Yumin clearly stated, "Firstly, we should cherish resources, use them effectively, and steadily promote the sustainable development of the market; secondly, we should do more things, do more hands-on work, and strive for success.

The three major concepts focus on practice

Regarding the business strategy for 2015, Vice Chairman Zhang Yumin emphasized three major concepts: "empty talk harms the country, practical action promotes the nation", "survival of the fittest through natural selection", and "sunshine team, sunshine culture".

Empty talk harms the country, but practical work promotes the country: The main job of marketing overseas personnel is to run the market more and speak with performance, rather than writing beautiful work reports without actual results.

Survival of the fittest: Whether encountering problems or analyzing market issues, we should always look for subjective reasons and think more about what we can do; Avoid discussing objective reasons and complaining about the poor overall environment.

Sunshine Team Sunshine Culture: In today's society, market competition is already very fierce, and we are already exhausted. Moreover, infighting is very scary. Since we are on the same team and colleagues, I advocate for a "Sunshine Team Sunshine Culture" where colleagues should help and collaborate with each other.
The Three Noes Advocate Action is Effective

Regarding the strategic layout of multiple brands, Vice Chairman Zhang Yumin believes that multi brand operation is necessary for the strategic development of Weber Group and to meet the needs of different consumer groups in the market. Therefore, he proposes the implementation principle of "three no's and two advocates".

The "three no's" are: first, it is not allowed to speak recklessly or slander each other; second, it is not allowed to snatch and adhere to the principle of preconceived notions; third, it is not allowed to compare and compete randomly; The "Two Advocates" advocate for personnel stationed abroad in the same region to live and eat together, and to fight side by side; Advocate for proactive cooperation among personnel stationed abroad in the same region to achieve mutual market benefits.

Finally, Vice Chairman Zhang Yumin sincerely wishes everyone a smooth work and great success in the Year of the Sheep!