On March 1st, the evaluation results of the Craftsmanship brand were released, and "Weber" was successfully selected as the 2021 Craftsmanship brand. This evaluation is jointly organized by the Craftsmanship Plan Office and the Global Times Public Opinion Center, aiming to find the Craftsmanship brand, establish industry benchmarks, and lead industry development.


Unlike other evaluation systems, the Craftsmanship Brand Evaluation System focuses more on examining the core values and cultural spirit of the enterprise, the construction and management of brand quality culture, innovation culture, and service culture by the enterprise, as well as the ecological situation of the dual relationship between the enterprise and the internal and external environment. The craftsmanship brand evaluation model consists of three levels: strategy, action, and effectiveness. The strategic level focuses on examining the strategic planning and resource investment of the enterprise's craftsmanship brand construction, the action level focuses on examining the actual actions and communication strategies of the enterprise's craftsmanship brand construction, and the effectiveness level focuses on examining the construction effect of the enterprise's craftsmanship brand. The overall brand evaluation index system for craftsmanship consists of 3 dimensions, 4 primary indicators, 12 secondary indicators, and 33 tertiary indicators. The evaluation activity was launched on November 30, 2021 and lasted for three months.


For enterprises, craftsmanship is the focus, the guarantee of quality, the soul of the brand, the foundation and development guarantee of the enterprise, and the internal driving force for promoting social development.

Since its establishment, Weber has been deeply involved in the hot water industry and has always adhered to the brand concept of "making every drop of hot water cleaner". With the spirit of craftsmanship, we create a brand of ingenuity, focus on user value, create quality with ingenuity, and define products with excellence!


Innovation determines how high a company can soar, while craftsmanship determines how far a company can go. The spirit of craftsmanship is the fundamental basis for a company's foundation and the guarantee for its development. This selection in the 2021 "Craftsmanship Brand" is a recognition of Weber's expertise in the water heater industry. At the same time, it has given the Weber brand a new mission!

In the future, Weber will continue to uphold the spirit of "precision craftsmanship and intelligent manufacturing", continue to be the guardian of quality, be responsible to consumers, and give back to the market and consumers with high-quality professional products, inheriting and carrying forward the spirit of craftsmanship.

With original intention and craftsmanship, we win the future through innovation.